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	Student Credit Cards 101 If you�re a college student, you probably already have a credit card. If not, you may have plans to get one or more soon. So why should you read on?  [More >>]

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	Marketing the College 2004 edition. The report looks closely at the marketing tactics of a sample of American colleges. MARKETING THE COLLEGE,2004 EDITION, A NEW PRIMARY RESEARCH GROUP STUDY, FINDS THAT IN MARKETING TO PROSPECTIVE STUDENTS COLLEGES ARE GREATLY EMPHASIZING HIGHLY FOCUSED AND PERSONAL APPROACHES TO TARGETED GROUPS, AIDED BY INTERACTIVE WEB SITES, VIRTUAL CAMPUS TOURS, PERSONALIZED E-BROCHURES, AND PERSONAL WEB/PHONE CONTACT BETWEEN PROSPECTIVE AND CURRENT STUDENTS New York, New York (PRWEB) December 11 2003--Primary Research Group has just published MARKETING THE COLLEGE (ISBN ## 1-57440-064-9). The report looks closely at the marketing tactics of a sample of American colleges, describing their use of direct mail, TV and radio advertising, billboards, viewbooks and search pieces, campus events, virtual tours, ebrocuhres, web ads and other tactics to recruit students. Some of the colleges profiled in the study include: the State University of New York at Binghamton, Bethel College, Albright College, Ball State University, Butler County Community College, Urbana College, Westmont College, Mendecino College, Illinois State University, and many others.  [More >>]

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